You’ve come a long way in your journey. Your great idea has finally come to fruition and you finally have a brand you can be proud of! So how will you let the world know you exist? Unfortunately, the “build it and they will come” theory doesn’t happen often. Sure, you can run a few ads, post on social media and spend countless hours at tradeshow events but is this really the best way to market your startup? If you want to get information out quickly, a growth-driven marketing strategy is for you.
Growth-driven marketing is the intersection between marketing and technology. It's more than just tactics, it's applying and tracking the customer lifecycle. At each step within this process, we identify key datapoints, figure out what the key drivers are for each, and A/B test and improve along the way. Growth-driven marketing is a never ending process, that allows you to take advantage of the unique opportunities available in a connected world where digital experiences can spread rapidly.
Whether you’re in the seed funding stage or about to go public, the benefits of growth-driven marketing solutions remain the same.
"Thriving in a digital world demands to ability - and the willingness - to adapt." - Scott Brinker, Co-Founder and CTO of ION Interactive