June 30: Is there new ground to be broken in online convenience, or has the internet officially made room for all e-commerce?
Another episode of Media Bytes means another thought-provoking discussion among our hosts, Cindy, Tiffany, and Alex. On our last episode, "Bring It To Me, Online Convenience, and Babygate" dives into the topic of what may be next for online shopping.
It's nearly impossible these days to think of fast and affordable shopping without actually referring to online shopping. It's also nearly impossible to leave out Amazon from such a conversation, so it's important to point that out early. Without a doubt, though, the online environment of e-commerce has shown its profibility as well as ability to save businesses money, while saving consumers the headache of the often in-store hassle.
The truth is, though, that e-commerce doesn't have a lot of space for industry breakthroughs in comparison to ten or even five years ago. Online shopping has changed how we order everything from furniture, to clothes, and now even fast food. Think of e-commerce as an extension of mobile. Fast food chains from Chipotle, to Chick-Fil-A, to even Taco Bell have established their own seats at the tables, as well as on the mobile phones of consumers across the globe.
WATCH: EPISODE 22 OF MEDIA BYTES LIVE
The secret, according to our Media Bytes discussion may be simply described in understanding the user interface and user experience that occurs outside of the realms of technology. That is, that even beyond technology, we have to understand what aspects of our environments and experiences shape how we feel about our buying in-person. Many companies have succeeded in mastering this in the online realm, and, if you're Amazon, you're now mastering it for the physical storefront. From the hunt for parking, to long lines, changing floor plans, and more, the physical shopping experience now seems to have so many elements that are pushing millions of consumers to online shopping. There, timing is everything, sales are enticing, and shipping is quick and easy.
But what industry can make a breakthrough in such a climate?
As seen on Media Bytes, there remains one industry - though I am widely ekeptical of that industry's ability to overcompensate, even in an online experience - and that's the automotive sales industry.
According to Tiffany C., one of hosts of Media Bytes, the automotive sales breakthrough for online shopping is already here with the inventive store, Carvana. Offering an online car buying experience minus the carsalesmen and the hassle would open up a market with endless opportunities. However, I remain skeptical.
We're all familiar, in some way, with the car buying experience. Years ago, I had the experience of being on the sales side of it, and understand the roadblocks that are often place in the process to benefit the dealership versus the customer. With Carvana, I'd have to see it myself, and that skepticism comes from other online car sales groups such as TrueCar and Kelly Blue Blood.
Can Carvana be the next breakthrough into online, or even mobile shopping? Check out the conversation and dialogue during our most recent Media Bytes live episode from June 30th, and don't forget to check us out live Fridays 12:00 pm via Facebook live.
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